Gearhead Outfitters is a bike and outdoors shop founded in Jonesboro, AR. I was able to work on multiple event brands, sticker packs, and social media posts during my internship there. I designed the materials under the supervision of the Gearhead Marketing team.
Walk, Run, Ride for your Ribbon is a part of the Get in Gear fitness series. It was a virtual event in the summer of 2020. The project called for two logos, t-shirt design, email banner, running bib, Facebook banner, and social media posts. The materials were used in the fitness series.
Runder Woman was the theme for the Women Run Arkansas Jonesboro Clinic in spring 2020. I was given the theme and tasked to make a t-shirt design for the clinic. Using Procreate and Illustrator, I hand-lettered and sketched the design. The team loved the design and it went up for sale on the clinic’s website.
I also made a sticker pack and social media posts that highlighted the Gearhead brand. The Valentines Day post was an Instagram story that gave viewers ideas on how to spend their special day outside. The sticker pack shown was sold and advertised in stores. The marketing team wanted to have multiple stickers to choose from to print throughout the year, this is the first of the series. I was able to design 25 stickers that Gearhead Outfitters will use over time.
